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How to Use Reciprocal Marketing as a Growth Strategy for Your Startup

StartupNation

Reciprocal marketing is a marketing strategy in which two businesses agree to promote each other’s products or content for mutual benefit. In this article, we will look at how startups can apply the reciprocity principle as part of their overall growth strategy. How to apply the reciprocity strategy. Content and link building.

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Heyday raises $555M to buy up and scale more D2C brands in the Amazon marketplace universe

TechCrunch

San Francisco-based Heyday — which buys up and then grows direct-to-consumer merchants and brands that have found initial traction, leveraging the Amazon marketplace — has raised $555 million, a Series C that it will be using to continue expanding its technology, investing in business development, and to buy up more assets.

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

Brand journalism is a content marketing strategy that leans into what "be interesting" means to your target audience by defining "relevant" broadly. It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. You're welcome.)

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Target Global leads $150M round for Amazon Marketplace consolidator Branded

TechCrunch

There’s been a profusion of startups emerging in the last year around the concept of rolling up smaller e-commerce businesses — operations that mainly sell and distribute their products on marketplace platforms like Amazon’s — using economies of scale to bring them together to run and grow them more efficiently.

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How capital-as-a-service can help you get your first check in 2021

TechCrunch

“A lot of founders mix up raising money with making money.” That’s why Clearbanc, a startup I have covered for years, has always had a compelling pitch. That’s why Clearbanc, a startup I have covered for years, has always had a compelling pitch. It makes money through a revenue-share agreement versus an equity stake.

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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Who are the best search partners to use, and let then letting you and that search firm run with the execution. Can you just describe the MOC to our audience, what it is, and why you guys are so passionate about using it? The mission is the elevator pitch. How can we help the team get calibrated on the role?

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The Ideal Pitch Deck is a Story, a Science, and an Art

StartupNation

In the startup world, it’s pitch decks, not business plans that get companies funded. Making a pitch deck is an art, a science, but most importantly, a story. Angel investors and venture capitalists have also learned to expect a standard pitch deck as the first filter when evaluating a company to invest in.

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