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Strategic Casting: How to Fish For Your Ideal Clients and Employees

Entrepreneurs' Organization

CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast. Do you have the right bait? Regardless of your ideal client (or desired fish), you need the right bait to attract them. Using the two examples above, it should be clear that these audiences are completely different.

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Information and Cybersecurity: A Dell White Paper

StartupNation

Threat modeling is a way to optimize information security by identifying objectives and vulnerabilities and informing security strategy. Related: 7 Ways to Boost Online Security: A Dell Technologies White Paper. The post Information and Cybersecurity: A Dell White Paper appeared first on StartupNation.

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The 5 Marketing Channels of Great SaaS Companies

Tomasz Tunguz

The Marketing team’s mandate is to generate these leads in a cost-effective way and develop a portfolio of lead-generation mechanisms. Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Below are the five marketing channels I’ve observed at SaaS companies.

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How to Win Consulting, Board, and Deal Roles with Private Equity and Venture Capital Funds

David Teten VC

Typically you’ll share your expertise in 5 main ways: phone calls, presentations/in-person meetings, surveys, white papers, and in-depth consulting projects. As a subject matter expert, you’re expected to stay on top of recent developments in your field of knowledge. of all board positions are still held by white men.

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What is the Best CRM and Marketing Tech Platform for a New Private Equity/Venture Capital Fund?

David Teten VC

Trillian Jeong observed, “A modern tech stack (without legacy tech) allows faster development and integration with other service components, e.g. there are many KYC, accreditation, e-signature, ACH, credit card payment vendors to choose from to integrate with. downloadable white papers, models, etc).

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What Are Key Result Areas? How To Identify Them?

Feedough

Key Result Areas or KRAs are the strategic internal or external sectors where the business strives to realise strong positive outcomes to achieve its development goals and move towards fulfilling its vision. Example – Door to door sales Example – Business development Example – Sales target, customer acquisition cost, etc.

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Flexible VC, a New Model for Companies Targeting Profitability

David Teten VC

A range of small VCs are deploying with Flexible VC structures, but we believe the total amount of AUM deployed with this strategy is well under $50m. Tim O’Reilly, CEO, O’Reilly Media, argues , “Blitzscaling isn’t really a recipe for success but rather survivorship bias masquerading as a strategy.”

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