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Tips for developing strong brands

NZ Entrepreneur

New Zealanders have traditionally favoured a non-regulated approach—#8 wire, Kiwi ingenuity and innovative thinking drive our cultural identity. In intellectual property practice, we frequently see businesses spend tens of thousands of dollars on the development of a new name or brand without considering whether the brand is free to use.

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Working in Corporate Provided the Education She Needed to Become an Entrepreneur

Smart Hustle Magazine

Nubian Hueman is a catalyst for culture, community, and the development of the creative economy by connecting the consumer to independent artists from across the world. SmartHustle Podcast with Ramon Ray · Working in Corporate Provided the Education She Needed to Become an Entrepreneur. About Nubian Hueman .

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Why Acceptance of Failure is Critical to Startup Success

Both Sides of the Table

In London when founders failed they were ostracized in the press and culturally I believe it became harder to raise capital. Many are no doubt trying to change this culture. Could leaders of society try to change the culture in ways that encourage acceptance of failure? Could big business accept its own creative destruction?

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A Non-Linear Sales Career: An Interview with a VP of Sales at an AI Startup

Jason Malki

She is responsible for Sales, Business Development and Growth Marketing. I studied Psychology and Sociology in university and wanted to apply my education to a non-clinical setting. I was able to travel extensively and it broadened my perspective on market nuances, cultural differences, and I made some lifelong friends in the process.

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Build a Community and the Sales Will Follow: Insights on Product Development

Smart Hustle Magazine

And as soon as you provide value, education, and information, then that can turn into a community because people want to hear what you're saying. They partnered up with a company to do a little research and development and work with some samples. The culture of YouTube is very different from the culture of Facebook.

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Build a winning IP programme for successful innovation

NZ Entrepreneur

Their programme is designed to identify new talent at the start and to grow the talent with physical and skills training, education and good mental health. Their programme ensures a strong team culture is maintained that encourages collaboration and information sharing. IP education. Visible and meaningful support from the top.

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Common Intellectual Property mistakes made by startups

NZ Entrepreneur

While many large companies invest millions to protect their intellectual property portfolio, startups in their early stages can forget to look into their intellectual property altogether or make decisions that have a negative impact later on when the business develops. Startups tend to be organic and often have a culture of informality.

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