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How to determine the ideal type of influencer for your social media campaign

Entrepreneurs' Organization

Contributed by Chris Jacks , director of growth strategy for HireInfluence , where he analyzes and adapts to the ever-changing influencer marketing industry. In 2020, the Instagram influencer market size across the globe surpassed US$2 billion. Why use different tiers of influencers? But that is easier said than done. .

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

I use WordPress. They’re more light weight and easier to use. hen you need to decide whether to use the “hosted&# version or the “installed&# version. The disadvantage is that you can’t install a lot of additional tools that use Javascript. How do I get started? Some people swear by SquareSpace.

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I use Wordpress and am very happy. In this genre there is also Typepad although I find less people using it these days. They’re more light weight, easier to use and more social. Then you need to decide whether to use the “hosted&# version or the “installed&# version. Blogger kinda sucks IMHO.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

Now, a Spanish startup called Penpot — which is taking a new approach to design collaboration through an open source platform that brings designers and developers into the mix simultaneously — says that it’s been seeing a huge amount of adoption since the Figma deal. Ruiz-Múzquiz refers to this as “the handoff mindset.”

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Video Marketing Adds Value, Reach to Your Business

StartupNation

Before you begin your video marketing campaign, it’s important to set up a strategy that lays out your ultimate goal and clarifies how you plan on achieving it. Here are the steps you need to take in order to add this type of content to your business marketing mix: 1) Define your audience. 4) Create a promotional strategy.

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What is AI automation? And how your business can use it

The Zapier Blog

Automation used to be the best way to do that. Get started Here, I'll explain what AI automation actually is, why it's useful, and how you can start using it to offload all the worst parts of your job, so you can focus on the human stuff. Now, I delegate to AI automation. Table of contents: What is AI automation?

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Lesson #336: How to Find the Best Advertising Agency for Your Business

Red Rocket

I used to want to run everything internally, to save the costs vs. an agency (which can often be 15-20% higher including their fees). And, I used to want to find disparate agencies with a specific expertise (e.g., branding, creative, television, B2B lead generation). Over time, my leaning on this decision has changed.