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IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

The product was useful to their business as a marketing and operations tool, but they wanted to build it into something more. Previous companies using the IdeaPAD scaled their product by 10x or became leaders in their space. Review the top ideas, and senior leadership can then make decisions on which ideas are worth pursuing further.

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Influence Meets Innovation: How Founders and Cultural Leaders Can Work Together

Andreessen Horowitz

The Cultural Leadership Fund (CLF) team is often asked by portfolio founders how exactly cultural leaders can be a game-changing asset for their companies. Founders seeking to tap into this rare mix of reach, influence, and capital must navigate this terrain with an immense amount of intention and foresight.

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How to Grow from $1M to $2M ARR

Entrepreneur's Handbook

Battle-tested strategies and tactics I used to reach $2M ARR. It’s a pivotal phase where your initial success is tested, and your strategies for growth are pushed to their limits. It takes the right strategies to pour gasoline on growth. It’s crucial to take a hard look at your marketing strategies.

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15 Ways to Facilitate Communication Among Cross-Functional Startup Teams

Startup Blogpost

Here are the fifteen unique strategies these leaders use to ensure seamless communication among cross-functional teams. It not only keeps teams on track, but it also holds us as individuals accountable for our metrics of success and outcomes. We’ve found that our most successful method is the “Buddy System.”

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

Brand journalism is a content marketing strategy that leans into what "be interesting" means to your target audience by defining "relevant" broadly. It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. You're welcome.)

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10 years, 10 moments with Gabriela Gandel

Impact Hub

Here are 10 impactful moments that led us to become the largest global network that supports social entrepreneurs and innovators. Our movement stood for building a better world through the power of entrepreneurial solutions , supported by a powerful magic mix of inspiring spaces, vibrant communities and meaningful content.

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Lesson #338: The 7 Steps to Managing Your Advertising Agency

Red Rocket

Set the Media Mix Mastering your marketing funnel and media mix is a more in-depth conversation that I have written about in the past. That’s why understanding your goals is so important, so we use the right media to help you hit those goals. And, make sure you are using the right metrics at each funnel stage (e.g.,

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