Reforge

OCTOBER 13, 2022

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

creativity 52

creativity mix-use frameworks innovation 52

StartupNation

JANUARY 6, 2021

The podcast interview revealed how they used Facebook groups to grow their business from $80K to $500K in monthly revenue. Use this story, and the many others out there, to inspire you to build an engaged and active community of your own. Increase organic traffic using Pinterest. Using apps like Vyper.ai

peer-to-peer 143

peer-to-peer creativity collaboration mix-use 143

Both Sides of the Table

OCTOBER 8, 2014

My point is that historically the ecosystem in LA has bred innovations in monetization and technologies but to date hasn’t reached the kind of scale of our major NorCal brethren. If you throw in Oculus into the mix along with TrueCar, Rubicon, Burstly, Beats and others LA Tech has seen more than $8 billion in exits in 2014 alone.

entrepreneurs 376

entrepreneurs creativity technology capital 376

This is going to be BIG.

SEPTEMBER 12, 2022

Audrey Gelman was on the cover of Inc magazine, visibly pregnant. Ambition should get rewarded if you’re trying hard to innovate in difficult areas—and gender equality is certainly one of the most difficult problems we have. Do I use the word “difficult” because I’m generally more used to this behavior in men?

hospitality 351

hospitality real estate culture board 351