Remove creativity Remove data analysis Remove opportunity Remove strategy
article thumbnail

Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

article thumbnail

20 Resources for Identifying New Business Opportunities

Startup Blogpost

20 Resources for Identifying New Business Opportunities Unearthing new business opportunities requires the right tools and insights, so we’ve gathered wisdom from a diverse group of professionals, including business development managers and founders.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

IdeaPAD case study: How do you define and build value for an existing product?

Paul G. Silva

The team knew that they had a wealth of data that helped them make deals for their clients, and they sold this data to companies in their space. It was clear that there was more opportunity for their research and data products, but they wanted to invest their resources in promising ideas for their target market.

mix-use 130
article thumbnail

Say Hello to My New AI Marketer: How Gen AI-Based Software Is Advancing Marketing and Sales

Andreessen Horowitz

Marketing is particularly well suited for adopting generative AI because it is an iterative, creative, and dynamic practice that relies on the types of media — texts, images, video — that have driven LLM development. These agents integrate with performance data (e.g., make a product sticky. Where Are We Now?

article thumbnail

How to Invest in Web3: A Beginner’s Roadmap

Angel Capital Association

Integrating AI enhances the semantic web capabilities of smart contracts and dApps, allowing more contextual data analysis and personalized user interactions within Web 3.0. The answer lies in a spectrum of opportunities on the web, from passive to active involvement. applications.

article thumbnail

The 2020s promise better tech solutions to humanity’s biggest problems

TechCrunch

It was quite possibly the most extensive greenfield opportunity in the history of technology. What’s required this decade is to start to encroach on the harder questions, topics like how we build a better society, make people more empowered to do deep and creative work, and how we can build a more resilient and sustainable planet for all.