Reforge
OCTOBER 13, 2022
As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.
TechCrunch
NOVEMBER 14, 2021
Joe Hellerstein is co-founder and chief strategy officer of Trifacta and the Jim Gray Chair of Computer Science at UC Berkeley. In February 2010, The Economist published a report called “ Data, data everywhere.” Little did we know then just how simple the data landscape actually was. Joe Hellerstein. Contributor.
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TechCrunch
NOVEMBER 5, 2021
With a focus on designing, building and growing mobile and web apps, Appetiser’s co-founders Jamie Shostak and Michael MacRae were endorsed by several clients who worked with them from the earliest days of their projects. “Every startup has to start with an idea. This accelerates user acquisition.
Entrepreneurs' Organization
AUGUST 7, 2019
Written for EO by Jason McCann , a lifelong entrepreneur and experienced founder. Along with establishing formal ways to capture customer feedback through surveys and data analysis, look for opportunities to engage in conversations. As founder and CEO of VARIDESK , Jason’s mission is to help companies reimagine the workspace.
TechCrunch
JUNE 21, 2021
“We have a strong enterprise market in New Zealand and have developed a strong pipeline of sales internationally,” Timothy Allan, CEO and co-founder, told TechCrunch. . Allan sees solving the end-of-life issue as a personal and professional challenge, one with room for creativity since no one has fully figured out the correct way of doing it.
TechCrunch
DECEMBER 4, 2021
James Nash is CEO and founder of inbeta , a tech-enabled talent specialist using data, social listening and human science to help corporations overcome bias. This is because diversity increases revenue, boosts innovation, sparks creativity and leads to better decision-making. James Nash. Contributor. Share on Twitter.
Tomasz Tunguz
FEBRUARY 19, 2014
When a startup is confronted with the prospect of hiring a head of marketing, founders heads often spin. Because of the seeming abstract nature of marketing, founders sometimes delay finding a head of marketing until they feel acute pain, at which point they can clearly identify the attributes of the right candidate.
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