Strategic Casting: How to Fish For Your Ideal Clients and Employees
Entrepreneurs' Organization
FEBRUARY 21, 2024
Let’s say that your ideal clients are CEOs of mid-market companies that need your consulting services. Get involved with non-profits where CEOs serve on the board, attend their galas and events, and get to know the leadership. CEOs may resonate with a higher-end content strategy such as white papers, books, or even a branded podcast.
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