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AI integration: How to bring AI into your workflows

The Zapier Blog

With AI integrated into your editorial workflow, you can automatically generate SEO briefs, draft outlines, or repurpose blog posts into LinkedIn updates—all using structured prompts and a few clicks inside the apps your team already uses, like Google Docs or Notion. With Zapier, AI integration is about making your workflows work better.

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CRM automation guide

The Zapier Blog

It's about keeping that data up to date, ensuring the right people take action at the right time, and creating consistent, scalable workflows across your entire go-to-market motion. A lot of times, the "other system" is used for lead capture, like a form on a website. Learn more.

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What is AI automation? And how your business can use it

The Zapier Blog

AI automation (sometimes referred to as intelligent automation) combines automation technologies with artificial intelligence (AI) to create systems that tackle complex work by learning, adapting, and making smart decisions. Working at Zapier means I spend a lot of time thinking about how to make software do my job for me.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Do more with TikTok's Lead Generation Automate lead tracking Whether you're a B2B marketer or content creator ready to turn TikTok into a revenue machine, you need to understand how to get the most out of your TikTok marketing strategy. Capture search traffic. Convert followers into buyers with TikTok Shop.

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What is Zoho? And why does it have a zillion apps? 

The Zapier Blog

Category Description CRM Sales Manage your sales process and client communications, including leads, contacts, accounts, and deals. Bookings Sales An online scheduler app to create calendars for client appointments, with sync features for other calendars like Google and Microsoft Outlook. What is Zoho used for?

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

The templates includes a form to collect leads, a datasheet to store lead information, and a visual tracker to manage the status of each lead and initiate actions when needed. At some point, I realized I wasn't just managing a team—I was managing relationships. Table of contents: What is a CRM?

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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

Use interfaces, data tables, and logic to build secure, automated, AI-powered systems for your business-critical workflows across your organization's technology stack. It involves managing each and every touchpoint across the entire customer journey, from first capturing leads to nurturing them and capturing feedback.