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CEOs may resonate with a higher-end content strategy such as whitepapers, books, or even a branded podcast. and more articles from the EO blog. These groups are easy to find and fairly inexpensive to join. Seriously, think about the differences as you create marketing plans that will help you get in front of the right audience.
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I just read an article about Bonobos --or was it a press release. The Coveteur article featuring Andy and Bonobos encapsulated exactly how a founder worth writing about will act: ".He That's why it's not surprising that you could take this whole article, which is mostly Andy telling his story, and use it to craft your narrative.
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