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4 Ways to Leverage Podcasting to Grow Your Business

Entrepreneurs' Organization

It’s nothing related to sound engineering or fancy marketing strategies. A podcast is a marketing channel – and it can be a key part of a strategic marketing mix. While blogs and posts on social media are used to connect with your audience, podcasting has a unique place in the social media landscape.

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8 Tips To Navigate Cancel Culture So Your Business Survives

Entrepreneurs' Organization

By understanding its nuances and crafting a proactive strategy , you can not only withstand the storm but emerge stronger on the other side. Equip yourself with these strategies to build a cancel-resistant business and protect your brand’s legacy: 1. and more articles from the EO blog.

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Extra Crunch roundup: Build a founding team, choose a VC and recruit your board

TechCrunch

ThoughtSpot CEO Sudheesh Nair shared some of his thoughts about building a sturdy leadership team and drafted a thorough checklist for entrepreneurs who are putting a crew together. Full Extra Crunch articles are only available to members. Use discount code ECFriday to save 20% off a one- or two-year subscription.

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Brand journalism: What is it and what can it do for your brand?

The Zapier Blog

Brand journalism is a content marketing strategy that leans into what "be interesting" means to your target audience by defining "relevant" broadly. It follows forms of journalism through use of third-party interviews and external expert analysis, researched or reported news, and feature stories. You're welcome.)

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Do VC Platforms Make Sense?

Both Sides of the Table

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. They offer leadership conferences, regular content articles on leadership, board pack templates and the like.

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Why I Doubled Down on YouTube Investments with MiTú

Both Sides of the Table

I was an early and tireless advocate for the growth of the Internet video ecosystem and as virtually every article I wrote made clear I believe the 800-pound-gorilla is YouTube and will remain so for the foreseeable future. This was a marked change from the previous leadership of YouTube. So Why MiTú?

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

I’m here to talk about challenger brands and how they continue to grow, outpace competitors and build growth via the entrepreneurial spirit in all of us. I chose to write this article because I want to spotlight the opportunities created by the COVID pandemic. This is not a listicle article. Well, now you do.] Commerce ??