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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

As short-form media consumption and the effectiveness of influencer-style marketing have increased, and as enterprises continue to search for better customer acquisition and engagement channels, podcasting has been fueled to a multi-billion-dollar category with nearly 2M shows hosted in 2020¹.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

Oktopost’s schtick is that it is an enterprise-grade platform for B2B marketers to curate content, organize, and manage campaigns for corporate social media accounts, employee advocacy and social selling. It can also handle social listening and analytics.

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E-bike subscription service Dance adds new cities and mopeds

TechCrunch

The company’s goal is to accelerate urban mobility changes with a complete offering. Finally, Dance wants to address the B2B market with a new Dance for Business offering. When there’s something wrong with your bike, you can schedule a repair over the next 24 hours. The startup doesn’t plan to stop at e-bikes though.

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Wire grabs fresh funding for secure messaging tech that’s big with G7 governments

TechCrunch

Duric says the plan for the Series C is to accelerate Wire’s penetration and scale in markets “where we had a pretty good start” — such as in sectors like government and the military — as well as looking to expand its focus on regulated markets, like financial services. .”

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VertoFX picks up $10M for cross-border payments play in emerging markets

TechCrunch

The case is particularly problematic in emerging markets like Africa, where local currencies are less liquid than those in developed markets. . Meanwhile, the B2B market, accounting for 30% of the world’s global imports and 45% of total employment in emerging markets — is largely untouched.

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Spryker raises $130M at a $500M+ valuation to provide B2Bs with agile e-commerce tools

TechCrunch

That market driver has now led to a significant growth round for a startup that is helping the larger of these businesses, including those targeting the B2B market, build out their digital sales operations with more agile, responsive e-commerce solutions.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

The pandemic has accelerated people watching even more content from influencers on various channels. As a B2B marketer, I’m much more interested in making customers part of a community and giving them a platform to share their success stories of which we play a part.