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Specificity: A weapon of mass effectiveness

A Smart Bear: Longform

source My single best advice about writing⁠—whether for marketing copy, blogging, a sales pitch, an investor pitch, or even humor, is: BE SPECIFIC All done, you can stop reading now. © 2007-2025 Jason Cohen Swap generic words for specifics to make your text clear, powerful, engaging, and even funny. No ShitGPT.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

It had grown stratospherically from 2004-2007 to 100 million users, which actually was slightly smaller in December 2007 then MySpace was. 18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API. StockTwits) where you really want to know more about the person giving you advice.

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10 Zurich-area investors on Switzerland’s 2020 startup outlook

TechCrunch

Today, pitch competitions, incubators, accelerators, VCs and angel groups proliferate. Venture Kick was launched in 2007 with the vision to double the number of spin-offs from Swiss universities and draws from a jury of more than 150 leading startup experts in Switzerland. What is your advice to startups in your portfolio right now?

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Finding an Investor Who is in Love with You

Both Sides of the Table

If I had to put a number on it I’d say 1 in 20 pitches – maybe 1 in 30 – are by an entrepreneur who comes across as truly passionate about her project. Startup Advice' You need a great concept in which you will build something that is truly unique and that will be valued by your customers.

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What went wrong at Techstars

Founders Coop

This post is an attempt to unpack the changes we observed both during and after our time with Techstars, to draw out potentially useful lessons about how things might have gone differently. ——— In the Beginning: Champions of the Local Startup Ecosystem Techstars launched its first program in Boulder in 2007.

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Making sense of Klarna

TechCrunch

“We did hear that and I think it’s very poor advice,” he says. Pitch perfect, you might think. ” Europe’s startup ecosystem was still immature and what now seems like aloofness was probably nothing more than a crude way to deter cold pitches from non-venture type businesses.

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Making sense of Klarna

TechCrunch

“We did hear that and I think it’s very poor advice,” he says. Pitch perfect, you might think. ” Europe’s startup ecosystem was still immature and what now seems like aloofness was probably nothing more than a crude way to deter cold pitches from non-venture type businesses.