email-marketing 
Entrepreneurs' Organization
JULY 15, 2022
As one of the best marketing channels to connect with audiences and build your brand , email continues to serve as a valuable tool to communicate with potential customers and move them further along your conversion funnel. Adding creative videos to your emails is a great way to achieve this.
The Zapier Blog
APRIL 10, 2023
I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.
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TechCrunch
JUNE 28, 2021
Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. Email has the highest return on investment of any other marketing channel.
TechCrunch
FEBRUARY 2, 2023
Years ago, Will Allred and William Ballance were developing a tech platform, Sorter, to apply personality and communication psychology to marketing campaigns. Just as Sorter was heading to market, the pandemic hit — and marketing budgets froze. So Sorter became Lavender, an AI-powered sales email coaching platform.
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Smart Hustle Magazine
FEBRUARY 26, 2021
Do your emails bring in sales? Your audience receives hundreds of emails daily. And the chances are your emails can get lost in the stream of emails finding a way the inbox of your prospects/customers. Register here for Smart Hustle Marketing Conference 2021 to learn from Tim Ray and other globally known growth experts.
TechCrunch
JANUARY 20, 2023
I’m sure the hunt is already on for another mythical animal that best represents startup attainment in a down market, like ‘ARRmadillo.’ Any startups that hope to weather this downturn must raise additional funds. You can have that one for free.
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