Sat.Feb 24, 2018 - Fri.Mar 02, 2018

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How to Out Amazon, Amazon

Both Sides of the Table

There has always been tension between CPG (consumer packaged goods) companies and the retailers who sell their products to consumers. If a consumer will pay a fixed price for a product or service then the battle over who gets the margin in any sale is between the person who merchandises a product and the person who manufactures it. This is an age-old marketplace tension where leverage often determines the value captured.

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Hyper Targeting Makes the Most of Your Budget

Entrepreneurs' Organization

The right data lets you personalize your message, no matter what your market. Consider this example out of the tourism industry from Morgan & Co. , a media agency owned by EO Lousiana member Eric Morgan. . A Millennial, a Gen Xer, and a Baby Boomer walk into a swanky hotel bar. They sidle up to the three feet of marble that separates them from the smooth-talking bartender and order the house special.

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Please learn this: “Noses in; fingers out!”

Berkonomics

Many of us have someone who reports directly to us and who supervises others in return. If that fits, well then, this one is for you. And it is one of the most important lessons you can learn as a manager or board member of a company or a non-profit enterprise. I first heard this expression in a governance seminar for a non-profit higher educational board upon which I sit, years ago.

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The Clearest Articulation of a Marketing Roadmap

Tomasz Tunguz

Recently, I met an exceptional marketer. She described the purpose, strategy and tactics of a marketing department remarkably succinctly. Marketing’s methods can seem intangible. But she explained them simply and elegantly. I drew the chart above based on her vision of marketing’s roadmap. At the highest level, marketing articulates a compelling narrative.

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Digitalization: 5 Tech Updates That Will Help You Survive The Recession & Thrive

Lack of digitalization decreases business competitiveness. To thrive, embracing modern solutions becomes essential. The approach to digitalization often aligns with a company's business model. This shift not only boosts productivity but also automates processes and improves security. The tech market offers a wealth of technologies tailored for management, planning, and forecasting, replacing outdated pen-and-paper methods.

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The State of Coworking Spaces in Asia

Deskmag

Once upon a time, it was mostly freelancers who used and founded coworking spaces. These days, the share of freelancers is declining and more employers and employees are taking their places. How these two worlds of coworking spaces differ from one another and how they are blending together can be seen in Asia. The situation there offers a glimpse into the beginnings of the coworking movement as well as the future of corporate coworking.

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Virtual Currency & Payroll: What HR Pros Need to Know

Entrepreneurs' Organization

As most HR and payroll professionals will attest, people are very particular about their pay as are the companies that pay them. Believe it or not, some US companies still pay people exclusively in cash—presumably to get around paying taxes or to avoid having to document paying people who are unauthorized to work in the country. Other companies refuse to even cut paper checks, instead requiring all employees to be paid by direct deposit.

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Private Equity as an Exit Option for SaaS Startups

Tomasz Tunguz

At Saastr, Jason and I discussed the role of private equity in SaaS on stage as a potential acquisition path for SaaS startups. Private equity hasn’t been a common exit route for venture backed startups in the past. But that’s changing. The chart above depicts the total disclosed value of US venture-backed SaaS startups which have been acquired by PE firms since 2010.

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A Story About Fear, Shame, Expectations and Money: My Investment in The Financial Gym

This is going to be BIG.

Today, I can finally announce Brooklyn Bridge Ventures' investment in The Financial Gym 's $1.8mm seed round, which I led, alongside Alpine Meridian, Secocha Ventures and several high ranking execs from the finance world. What's the Financial Gym? It's a membership based space and service where you can work with a Certified Financial Trainer 1:1 to get financially healthy.

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Be an extreme character.

Derek Sivers

This is both fun and considerate. When people say that a movie has a great character, they mean it was someone especially shocking, funny, or honest. To be a great entertainer, you need to be larger than life. Push your outer boundaries. Show your weirdness. Bring out all your quirks. The world needs that. Your public persona — the image you show the world — should be an extreme character.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Boost Business with 3 Software Automation Techniques

Entrepreneurs' Organization

Time is money, so start freeing up time to make room for growing revenue. Business owners know all too well that smart business management means being able to get things done efficiently and not get bogged down in day-to-day operations. One of the biggest ways modern business owners are streamlining business operations is by utilizing automated software solutions to take care of essential tasks quickly and accurately.

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Get specific!

Derek Sivers

This is one of the most useful lessons I’ve learned in life. When you don’t know your next step…. When you’re feeling unmotivated…. When asking someone to help you…. When you’re ready to make a dream come true…. Get more specific about what’s needed. There are two ways to do it: #1: Write down every detail you know. Inside your head, there is more than you’ve said.

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The Atomic Element of Your Marketing

This is going to be BIG.

In the last couple of weeks, I've had two similar conversations with my portfolio companies. They were just starting to build out their marketing strategy and they were faced with the challenge of how to staff it. Do you hire someone senior who might feel like the execution of the work was beneath them--or who simply hadn't done it in a while? Or, do you hire someone adept at the actual creation piece, but who needed guidance around how things were strategically put together at a high level?

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