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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Online marketing uses techniques for driving promotion and place. Rebelling is simply a form of snobbery.

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Playbyte’s new app aims to become the ‘TikTok for games’

TechCrunch

While typically, game creation involves some aspect of coding, Playbyte’s games are created using simple building blocks, emoji and even images from your Camera Roll on your iPhone. After you play a game, you can like and comment using buttons on the right-side of the screen, which also greatly resembles the TikTok look-and-feel.

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How to Make a Tough Hiring Decision

ExactHire - Startups

Hiring managers face difficult decisions when assessing for personality, culture fit, and soft skills. When considering how to make a tough hiring decision, develop a data-driven hiring process that artfully mixes objectivity with sound intuitive judgement to choose the best candidate. Stellar candidates can easily get lost in the mix.

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Looking Back On Tech, Startups, And VC In 2018

Haystack

During this time, there’s financial leverage used in the transaction to help buffer the firm’s cost of capital (e.g. Over the next few decades, I expect forces in Washington DC to use economic and monetary policy to attempt to rebalance the trade relationship between the world’s two most dynamic countries.

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How to Make a Tough Hiring Decision

ExactHire - Startups

Hiring managers face difficult decisions when assessing for personality, culture fit, and soft skills. When considering how to make a tough hiring decision, develop a data-driven hiring process that artfully mixes objectivity with sound intuitive judgement to choose the best candidate. Stellar candidates can easily get lost in the mix.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid. They realized for them this was dumb because people didn’t want to use up their credits so viral adoption wasn’t happening quickly enough. This video discusses issues like: 1.

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‘This Is Not A Sausage’: Plant-based proteins sizzle with startups like Beyond Meat (BYND)

OurCrowd

Finding soy milk used to be a chore and milk alternatives captured less than 1% of the market a decade ago. Though still not cost-effective, there have been real breakthroughs in lab- grown or “cultured” meat. Aleph Farms , an Israeli startup, is setting its sights on the first steak grown in a lab using animal cells. .

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