Remove pov
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Why Your Marketing Campaign Sucks

Both Sides of the Table

I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” If you start with a POV rather than product features / functions or your own internal news story you’re already a long way down the track of answering the above questions. So how exactly do you break out then?

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Great Time to Start a Company, Tough Time to Be Running One

Hunter Walk

But first, stretching the blogging muscles with some general ‘state of the nation’ posts.

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One Man’s Signal is Another Man’s Noise

Both Sides of the Table

It’s apropos because there is so much noise these days with email, Twitter, Facebook, blogs, web shows, etc. I was thinking back to a few previous “insider baseball&# blog debates that raged for several weeks: AngelGate (aka Bin38 secret cabal), convertible debt vs. equity, bubble vs. not, and now the AngelList discussion.

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Follow-up On “Sell Your Startup in Public”

Hunter Walk

My POV is that it’s more nuanced than this. Appreciate the discussion – it’s why I enjoy blogging If you want to build a marketplace for small acquihire transactions go right ahead but my post wasn’t a Request for Startup Some people disagreed with me!

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A Guide to Using Authority & Social Proof in Fund Raising

Both Sides of the Table

I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. While I feel that I tend to have a strong POV on many things I’ve always been aware of the social proof impact on my decisions.

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Building Products for Mass Adoption

Both Sides of the Table

Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both.

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How to Decide if a Career in Venture Capital is Right for You

Hunter Walk

Homebrew: Looking back at our “ Welcome Kate ” blog post three years ago, what were you thinking at the time. It’s also a business I’m really bullish on (now that I’ve been able to hone my investing POV!). During this period we, and the Homebrew founders, have benefited tremendously from Kate’s work.