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Both Sides of the Table
MARCH 14, 2013
I recommend that companies move beyond narcissistic marketing to what I call “point-of-view (POV) marketing.” If you start with a POV rather than product features / functions or your own internal news story you’re already a long way down the track of answering the above questions. So how exactly do you break out then?
Both Sides of the Table
JANUARY 25, 2010
Chris Dixon wrote a blog post last week titled, “ Techies and Normals &# in which he defined “Techies&# as people who are not just “early adopters&# but also have more of a geeky, technical, product bent. Anyway, Chris’s blog got me thinking about Techies and Normals. He is both.
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Both Sides of the Table
JULY 25, 2010
I recently read a book I’d highly recommend to every reader of this blog called “ Yes, 50 Scientifically Proven Ways to be Persuasive &# by Robert B. While I feel that I tend to have a strong POV on many things I’ve always been aware of the social proof impact on my decisions.
Hunter Walk
MARCH 11, 2023
Riffing Off VC Charles Hudson’s Blog Post, Here’s What I’m Trying to Answer a group of different robots running a race, digital art [DALL-E] If startup founders sometimes ‘Build in Public,’ is the analogou sventure capitalist motto to ‘Think in Public?’
Hunter Walk
AUGUST 5, 2023
But first, stretching the blogging muscles with some general ‘state of the nation’ posts.
Hunter Walk
FEBRUARY 17, 2022
Homebrew: Looking back at our “ Welcome Kate ” blog post three years ago, what were you thinking at the time. It’s also a business I’m really bullish on (now that I’ve been able to hone my investing POV!). During this period we, and the Homebrew founders, have benefited tremendously from Kate’s work.
Campaign Monitor
MARCH 8, 2022
Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise. Theming your content gives it a cohesive POV, and it also signals intentionality in your sends. This kind of example proves that it’s less about conversion and more about building a relationship. Apartment Therapy.
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