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Lesson #355: Artificial Intelligence is Taking Over Marketing

Red Rocket

The results were fascinating—they learned that a whopping 73% of the respondents are already using generative AI to help create text, images, videos or other content. That was the weighted average of B2B companies at a 78% usage rate and B2C companies at a 65% usage rate (I would have guessed the reverse of that).

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Some Testing is a Waste of Time: Making Business Cases for Big Bets

Reforge

In this blog post we’re going to make the case for why and how you’ll be able to move your business forward with big experiments. How do you know if your big bet will pay off? We’ll explain how to adapt the framework to your own use cases, and take a peek under the hood for those that want to dive deeper.

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The Importance of Customer Reviews for Engagement

Entrepreneurs' Organization

Search results fill his screen. This is basically how reviews have always worked. One of the best ways you can project that image is through positive online customer reviews. So, how can online reviews amplify your customer engagement efforts? Yes, online reviews do matter! . He Googles “best hotels in Las Vegas.”

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