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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

As soon as you hit that purchase button, you'll receive an email confirmation. That's email automation at its finest. But then let's say you receive a welcome email which offers you tips and resources on pet care. Those are all examples of email marketing. Probably a shipping update, too. Learn more.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Boost your team's productivity Automate your CRM Turns out, a CRM (customer relationship management) app is like my fantasy setup, but for people with actual responsibilities. This gives every team—Sales, Marketing, Support, the people who decide what goes in the vending machine—a shared 360-degree customer view.

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The 9 best CRM software for real estate agents in 2025

The Zapier Blog

Improve your real estate business with automation Automate your CRM But with countless options on the market, how do you know which software is right for you? ​​I Here's everything you need to know about the best real estate CRMs on the market.

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B2B email marketing: Proven strategies and examples

The Zapier Blog

I'd been working in email marketing for quite a while before I took on my first B2B campaign. What I didn't realize is that minor tweaks to generalized email marketing tactics aren't enough to create a successful B2B campaign. Cycle length Buying something on your own doesn't take very long.

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50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Email newsletters are a win-win, benefiting companies and consumers alike. Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Here are 50 must-have ideas to spark your next email newsletter. Creating them is easy!

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6 ways to use the Zapier ChatGPT plugin

The Zapier Blog

Explore now The Zapier ChatGPT plugin lets you connect thousands of apps (like Google Sheets, Gmail, or Slack) and automate tasks directly inside ChatGPT. This saves you the time and hassle of context switching, as you can just ask ChatGPT to perform a task in another app for you. One of its specialties?

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The 8 best AI tools for social media management in 2023

The Zapier Blog

But producing content, handling the posting schedule, and finding what your audience wants to read can be hard—even with a standard social media management app. Here are the eight best AI apps for managing your social media. Here are the main features I considered when choosing the best AI social media management software.

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