TechCrunch

NOVEMBER 3, 2021

Its two initial products are Archive, a Shopify app that automatically detects, classifies and saves Instagram stories relating to a brand, and Archive Communities, which makes influencer marketing programmatic so that brands can more quickly scale their community-building efforts.

B2B marketing 87

B2B marketing communities venture capital media 87

Entrepreneur's Handbook

APRIL 24, 2023

A creative way to charge more for a ticket is to enable certain ticket holders the ability to meet a celebrity in the networking area in Hopin. Generate Marketing Qualified Leads (MQLs) for your sales team. If you’re in B2B marketing, you probably have a cost per acquisition (CPA) you pay for your leads.

B2B marketing 86

B2B marketing data collection mix-use strategy 86

TechCrunch

DECEMBER 23, 2021

As a B2B marketer, I’m much more interested in making customers part of a community and giving them a platform to share their success stories of which we play a part. Influencers have their time and place — we all saw the “Just Like That” Peloton ad and that was cool and will stay with us for a week, maybe a month.

creativity 129

creativity strategy sustainability B2B marketing 129

Entrepreneur's Handbook

MAY 22, 2023

Here’s what marketers can do instead to control their top-of-funnel. TLDR: Community Is The New Organic GTM Strategy. Credit: Hopin Marketers, Google just revealed substantial changes at Google I/O 2023. Historically, paid and organic traffic drive the top of the marketing funnel. Don’t wait on this.

communities 59

communities B2B marketing strategy disruption 59

StartupNation

DECEMBER 19, 2020

“The most important thing you can do is to plan for a market that looks different from the one you’ve known. Use the tools you have already developed, leverage your reputation and make a plan that enables you to react dynamically to the market and builds to an alternative goal. Lesley Pyle , founder, HireMyMom.

strategy 90

strategy opportunity social gaming advice 90

David Teten VC

DECEMBER 4, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Capria leads the “largest network of collaborating fund managers in emerging markets” Their product Edge enables you to benchmark your internal processes against other investors. 2) Market . 1) Manage the firm .

technology 81

technology investing investment ventures 81

David Teten VC

DECEMBER 3, 2019

To learn more about this space, I suggest join an online community I co-founded, PEVCTech. . Many tools designed for B2B marketing in general are also relevant to investors. Some funds are using technology-enabled intermediaries to help them sell to retail LPs, e.g., Artivest and iCapital Network. 1) Manage the firm .

technology 95

technology investing investment VC 95