This early-stage marketing expert says ‘B2B SaaS is actually very, very cool now’
TechCrunch
JULY 9, 2021
British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. What should be the main focus of a startup’s first in-house marketer?
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