The Zapier Blog

APRIL 10, 2023

If you're a beginner learning the ropes or a veteran B2C marketer making the shift, trying to work with anything other than a purpose-built B2B email marketing strategy is a recipe for disaster. B2B email marketing is a tactic for promoting products or services to business-to-business customers.

strategy 111

strategy education B2B marketing leadership 111

TechCrunch

JULY 9, 2021

British consultant Lucy Heskins knows firsthand how overwhelming that can be, which is why her services can both replace and complement early in-house marketing staff. Either way, it often involves educating the founders about the job to be done. The other way is as a mentor or extension to their marketer.

SaaS 105

SaaS consulting strategy B2B marketing 105

Campaign Monitor

FEBRUARY 25, 2022

Email can be a valuable distribution channel for B2B announcements in the same way as posting on job boards or Linkedin. . This is a great way to show continued value to your board, shareholders, and employees, especially if you send an email to your entire internal list. Source: Really Good Emails. Monthly business recap.

mix-use 75

mix-use education media opportunity 75