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EO Entrepreneurs Share Strategies for Failure-Proofing Small Business

Entrepreneurs' Organization

Before diving into entrepreneurship, wouldn’t it be ideal to tap into the knowledge of experienced, thriving business owners for advice on failure-proofing a new business? So much of an entrepreneur’s success relies on figuring out your true target prospect, the right pricing, and the winning product mix. marketplace.

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Smart hacks for recruiting on social media

NZ Entrepreneur

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive.

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An Early Investor's Postmortem of The Wing

This is going to be BIG.

I imagined a future Wing media arm with a TV channel, a venture capital fund… …and then it all came crashing down. Despite the media narrative, this isn’t what killed The Wing. It always made more sense as a way to mix it up away from another workspace you were more anchored to—the “third place”. Things looked more than great.

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Runa Sandvik’s new startup Granitt secures at-risk people from hackers and nation states

TechCrunch

Sandvik told me about her work and her new bootstrapped startup, how leaders should prioritize their cybersecurity efforts, and, what piece of security advice she would give that every person should know. In May I gave a talk at Paranoia 2022 titled “How the Media Gets Hacked.” Runa Sandvik, founder of Granitt.

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How to Build an Effective Trial for Your Product

Entrepreneur's Handbook

Effectively, all consumer-focused products with a trial using this model (such as ​Headspace​ , ​Peleton​ , ​Spotify​ , etc.) If you’re building a consumer product right now, don’t overthink this; just use a credit card trial upfront. The best advice to early-stage companies is to default to being generous here.

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Extra Crunch roundup: Influencer marketing, China’s tech clampdown, drafting growth teams

TechCrunch

Use discount code ECFriday to save 20% off a one- or two-year subscription. To connect with consumers on an emotional level, “you need a mix of goodwill, what-we-stand-for ideology, social prestige and customer delight — among other affinity-building ingredients.” Full Extra Crunch articles are only available to members.

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What I Wish I Knew Before Becoming An Entrepreneur

Entrepreneur's Handbook

Only 10p goes to mixed-gender teams, and less than 1p goes to all-female teams?—?despite This is a great place to find support and connection, and a useful resource for information and feedback. Instead, use it to make wellbeing and self-care a priority, and avoid becoming another statistic. Don’t worry, you get used to it.)