Hydration brand Cure mixes new funding into its growth plans
TechCrunch
APRIL 17, 2023
It’s been a hot minute since TechCrunch checked in on the brand — almost three years, actually — which is carving out a unique niche in the $10 billion functional drink mix market that founder and CEO Lauren Picasso told TechCrunch has “exploded” in the past 12 months. Some of those other functional beverage startups are also venture-backed.
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