Audience Research 101: The Key to Creating Marketing Videos That Convert
Entrepreneurs' Organization
JULY 26, 2023
Whenever I try to convince someone to do something, I show them how it will benefit them. I address fears or pain points, anticipate objections, and ensure they have all the information needed to make a decision. All of which require me to know and understand that person very well. The same is true for high-quality digital marketing content. The better you know your audience, the more effective your posts and videos will be at converting leads — making audience research crucial to achieving your
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