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To boost early-stage growth, adopt a jobs-to-be-done approach to marketing

TechCrunch

The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs. The framework also lets us communicate with the user through the lens of the tasks they seek to do, and stay focused on developing features that align with what they need.

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6 SMS Marketing Best Practices to Know Before You Hit “Send”

Campaign Monitor

You can download a state-by-state guide from the Contact Center Compliance Corporation. The CTIA’s Short Code Monitoring Handbook lays out more rules in its compliance framework. Make sure you can commit to delivering a good experience if you enable two-way communications. Use SMS as part of an omnichannel strategy.

strategy 101
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Video: Top 5 digital marketing trends and how they are changing in 2019

NZ Entrepreneur

Delivering your messaging via the Facebook Messenger platform will enable your business to see open rates around 90-95%, these tools are the new email marketing back in 90’s. Having a full digital strategy that uses all channels such as Google search, social media, content marketing, your website and more. Watch the video.

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Rustic Canyon Speaks out on GaiKai Exit, Changing Nature of VC, LA Tech & More

Both Sides of the Table

But my take: Gaikai had superior technology & a superior business strategy. They were mostly a B2B platform enabling game publishers to deliver via Internet streaming their traditional games built for game consoles. You can watch on YouTube or download the podcast (for the gym!) I agree with him. or video podcast.

VC 279
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TEL 247: Stand Out with Dorie Clark

The Entrepreneurs Library

I write books, I teach in the school of business at Duke University, and I do a lot of speaking and marketing strategy consulting as well. So in his interview he was telling me that he devised this framework of the six principles of influence and persuasion. Download the full transcript here. The Book’s Unique Quality (02:46).

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History of The MP3

Unvalidated Learnings

As such, the history of the MP3 gives an excellent framework to anticipate how disruptive 10x innovations impact a market, and who the winners and losers of such breakthroughs will be. With torrents, the more people who attempted to simultaneously download a file, the faster the download went.”

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The Common Characteristics of Successful Freemium Companies

Tomasz Tunguz

This is the framework I’ve seen work well for freemium startups. The Internet enables potential customers to research products much more deeply before engaging with a sales person. The large amount of users using the product enables A/B testing with statistical significance, a non-trivial strategic advantage.