To boost early-stage growth, adopt a jobs-to-be-done approach to marketing
TechCrunch
MAY 13, 2022
The jobs-to-be-done (JTBD) approach provides a framework for defining, categorizing, capturing and organizing all your customers’ needs. The framework also lets us communicate with the user through the lens of the tasks they seek to do, and stay focused on developing features that align with what they need.
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