The Difference Between a Sales Pitch and an Elevator Pitch and Why it Matters.
Smart Hustle Magazine
JUNE 19, 2021
The elevator pitch as we know it today comes from Hollywood. An aspiring screenwriter would corner an unsuspecting executive in an elevator and pitch his/her concept during the time it took to go one floor. If the executive liked the pitch they would stay on until their floor. That’s not an elevator pitch. Where to begin?
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