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How to Build an Online Presence for Your Small Business

American Entrepreneurship

Engaging content Blog posts, FAQs, and detailed product or service descriptions build trust and credibility. Create a Social Media Profile By effectively using social media platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok offer free and powerful ways to engage with potential customers.

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21 Facebook ad examples (and why they work)

The Zapier Blog

Get your leads where you need them Automate Facebook Lead Ads Here, I've rounded up standout Facebook ad examples that do just that. Familiar format: The rapid-fire Q&A on the red carpet format mimics the kind of viral content we already see on TikTok, Instagram, and YouTube. Learn more.

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14 TikTok marketing tips from successful accounts [2025]

The Zapier Blog

Decade-ago me would have laughed if I heard myself say this, but TikTok is a solid bet for almost any marketer. Case in point: as a business owner, I grew my new TikTok account to over 1,200 followers and 150K views in a matter of months. TikTok has a massive hold on Gen Z market—that's a massive market you can reach.

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What is a CRM? The beginner's guide to customer relationship management

The Zapier Blog

Boost your team's productivity Automate your CRM Turns out, a CRM (customer relationship management) app is like my fantasy setup, but for people with actual responsibilities. The 3 main types of CRM software Boost your customer relationships with automation Customer relationship management FAQ What is a CRM?

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How to create a spreadsheet CRM in Google Sheets (+ free CRM template)

The Zapier Blog

Opening a spreadsheet CRM can feel like accidentally stumbling onto a Gen Alpha's TikTok account—disorienting, a bit of panic, and the realization that you might need a teenager to explain it to you. Use this space to quickly review past conversations before an upcoming call or filter and sort entries to analyze patterns.

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What is organic reach? And is it still useful in 2025?

The Zapier Blog

Use automation to share, engage, and cross-post without lifting a finger Automate your social media And with more platforms prioritizing pay-to-play models, many marketers—me included—are wondering if organic reach is dead. 4 tips to improve your organic reach Automate your social media What is organic reach?

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30 Smart Decisions To Scale Your Ecommerce Business in 2022

Entrepreneur's Handbook

If they are teenagers with some allowance burning a hole in their pocket, then they are going to be on TikTok and Instagram. Use Great Copy You know what it looks like when you are reading product descriptions or web content or blogs and it just…sucks. If you can’t bother to read the next line, then the copy isn’t doing it for you.

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