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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

That's email automation at its finest. Specifically, you need an automation game plan. In this guide to email marketing automation, we'll walk you through what it is, how it works, best practices, and how you can get the most out of it with Zapier. Table of contents What is email marketing automation?

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AI integration: How to bring AI into your workflows

The Zapier Blog

With Zapier, AI integration is about making your workflows work better. It means connecting AI tools—like ChatGPT , Claude , or custom models —to the apps and systems your team already uses, so they can help you automate repetitive tasks, surface better insights, and move faster. Table of contents: What is AI integration?

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Enterprise automation: What it is and how to get started

The Zapier Blog

And automation—the thing that was supposed to make life easier—starts to feel impossible to scale. You want to empower teams to automate their work but not open up a tangle of permissions and shadow IT. Zapier Enterprise Automation for every team, approved by IT. Table of contents: What is enterprise automation?

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The best pipeline management software in 2025

The Zapier Blog

Boost your team's productivity Automate your CRM The best pipeline management software helps sales teams by keeping prospects engaged and the data you have about them organized. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.

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Airtable vs. Google Sheets: Which is best? [2025]

The Zapier Blog

Get more out of your spreadsheets with automation Automate spreadsheets Many people may be able to use these two related products interchangeably for general use, but more nuanced use cases will probably prove one to be an easy choice over the other.

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4 ways to automate Demio with Zapier

The Zapier Blog

And with Zapier's automated workflows—called Zaps—you can safely connect Demio to all the tools you need, letting you build systems that keep your webinar workflows running smoothly. Save yourself the time and headache by using automation to handle that process, so you can focus on more important activities.

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5 ways to automate Mailparser with Zapier

The Zapier Blog

Thankfully, you can use Zaps—our word for automated workflows—to connect Mailparser to the tools you use every day. New to Zapier? It's workflow automation software that lets you focus on what matters. Combine user interfaces, data tables, and logic with thousands of apps to build and automate anything you can imagine.

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