Demand Curve: Avoid these 10 copywriting mistakes to get more conversions
TechCrunch
DECEMBER 20, 2021
For example, take a look at the headlines used on Wix and Squarespace’s homepages. Wix’s headline, “Create a website you’re proud of,” taps into users’ desire for not just a website but a website that looks good. Their bigger priority is creating an aesthetically pleasing site, which Wix immediately makes a case for with its headline.
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