A guide to email marketing automation: best practices and automated workflows
The Zapier Blog
JUNE 12, 2025
Let's say you buy your dog's favorite treats online. With automated workflows called Zaps, you can connect your email marketing platform to the rest of your tech stack and streamline your email processes. Instead, you can use these Zaps to connect your lead source directly to apps like Mailchimp or ActiveCampaign.
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