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Listen Up! Why Revolution Ventures is Investing in Indianapolis-based Casted

Revolution

both its impacts on consumer behavior and its strong use case in B2B. As a result, they lack the ability to extract valuable engagement metrics, integrate content and data with their existing marketing / CRM technology stacks, or effectively atomize and recycle their content in a highly engaging manner across marketing channels.

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B2B social management platform Oktopost raises $20M growth round with Expedition

TechCrunch

With the pandemic forcing people online, social media use exploded, for obvious reasons. More brand-oriented platforms such as Sprinkler, Sprout Social and Hootsuite have obviously risen in use, but so did traffic to Oktopost, a much more B2B-oriented proposition. Our focus is 100% on B2B organisations.

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Ofbusiness’ lending arm Oxyzo enters the unicorn club after a US$200 million fundraise

AsiaTechDaily

. “We see a notable shift in the growing demands and servicing strategy in the B2B market with the rise of the digital economy,” stated Ruchi Kalra, Co-founder and Chief Executive Officer of Oxyzo.

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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

Also since Apple banned the Facebook tracking pixel with iOS 14 in recent months, a lot of the paid social media advertising has become exorbitantly inefficient for most e-commerce companies.”. B2B marketing tactics that can help move the needle. Before incorporating, the company was a profitable project, according to Woo.

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

We reached out to 10 growth marketing experts to find how they were preparing for 2022 and to ask they had any New Year’s resolutions to share. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten VC

See Bessemer Venture Partners’ A comprehensive guide to security for startups. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors. We’re using … TinyLetter for our “Content Newsletter” … and Buffer to schedule social media posts.

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How to Effectively Develop a Personal Brand to Build Credibility and Trust

StartupNation

This gives you an advantage as a startup founder—you have a great story, and now is the time to share it through your subject matter expertise with your potential customers! Social media platforms. Now it’s time to determine where your target market is when it comes to various social media platforms.