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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business.

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Why Your Marketing Campaign Sucks

Both Sides of the Table

But through expressing points-of-view I can raise above the consciousness of my customers (entrepreneurs and limited partners who invest in VC funds) in ways that I couldn’t without breaking through the noise of the hundreds of others of VCs who also have money. Let me be sure to use me some Luma Partners. I am a VC.

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WaitWhat raises $12M to double down on what comes after podcasts

TechCrunch

” An existing iteration on the podcast theme — a entrepreneur training course that it has developed in connection with its Masters of Scale podcast, has been downloaded 10,000 times in its first 8 weeks on the market. And Meditative Story, which focuses on mindfulness, is being downloaded 750,000 times each month.

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How to Make $100,000 from an Online Event

Entrepreneur's Handbook

14 ways to generate 6-figure revenue from virtual events I originally wrote this for my full-time job at Hopin but I thought it would also be helpful or at least interesting for the readers of Entrepreneur’s Handbook, since it lays out a how-to guide for entrepreneurs to drive revenue with online events. Sell online event tickets.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

You can watch him on YouTube , download in iTunes (for gym or commute) 3/31/11 edition. Mix it up with different agencies, people run out or creativity/contacts. On Entrepreneurship: What makes a great entrepreneur? Matt is one of the most transparent, focused & honest startup guys you’ll meet.

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Want to know why charging $12 / year converts higher than $9.99?

Both Sides of the Table

If you have or are thinking about a business in the video space you’ll enjoy hearing from Gregg but even more broadly this is a great conversation for entrepreneurs, investors or industry analysts. Your goal is to increase the top end of the funnel (more people using the free product) and increase the rate of conversion to paid.

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Daily Crunch: Experts say Musk’s open-source vision could make Twitter vulnerable to attack

TechCrunch

The hardware dweebs among us were having a great day today. The detail of the EV Corvette using excess battery heat to heat the cabin — much like ICE cars using excess engine heat to make you nice and toasty as you cruise around – is such a cool (ha!) Startups and VC. You can sign up here.). Big Tech Inc. Warner Bros.

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