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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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Bootstrapping Organic Growth Makes Startup Sense

Gust

He published a book with Ron Porter, titled “ Bootstrap Business ”, that provides a wealth of practical examples and advice on this subject. I like his approach, and have extracted some tips from his book and other sources on how to do it: Use a virtual office. Practice creative marketing. Reinvest gross profit.

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Why Half of all Startups Fail and the Surprising Secret to Success

Smart Hustle Magazine

Take a deep breath, and some useful advice. In co-authoring Beyond Product , I set out to help founders with exactly this challenge. In the book, I brought in 50 business leaders to advise you on how to grow your business from your basic idea through to your eventual exit and summarized it into a step-by-step framework.

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How To Leverage Your Expertise Into A Profitable Personal Brand

Entrepreneur's Handbook

Ash Ali, my friend, and investment partner was talking about a huge 3-day international startup summit in Dubai, where he was going to be flown in as a speaker and mentor to thousands of tech startup founders in attendance from all over the world. Start with who, not what I thought book deals were for academics and celebrities.

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Founder Rewind

Entrepreneur's Handbook

What advice would you give your past self? It took years before my startup Anchor began to gain real traction. I posed a question to twenty-one other founders, across many different industries from media to finance, from SaaS to urban farming. Matt Lieber , Gimlet  — My advice to my younger self is to seek help.

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Entrepreneurs Relish The Challenge More Than Money

Gust

Image via Flickr (Creative Commons). A question I sometimes get from startup founders is “What do I talk to these guys about?” Most successful entrepreneurs have been written up on the Internet, or in magazines, or books. On the average, the entrepreneurs I know are living on Ramen noodles. Read entrepreneur stories.

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How Zoox turned a failed Series C into the future

TechCrunch

I think the advice I would give is first to convince yourself that what you’re doing makes sense and is important and worth doing. The competition is more on a global basis, because even local startups will always be looking at global talent, from the region, Australia, India, China or beyond,” he added. “I Seen on Extra Crunch.