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Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

TechCrunch

For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups : Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series.

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How to foster serendipitous innovation in hybrid and remote teams

Entrepreneurs' Organization

Gleb Tsipursky is CEO of the boutique future-proofing consultancy Disaster Avoidance Experts , which helps forward-looking leaders avoid dangerous threats and missed opportunities. How can leaders foster the beneficial, accidental collaborations teams once enjoyed in person—for their remote or hybrid teams?

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Ramon's 2020 Holiday Party: Small Business Advice from Industry Experts

Smart Hustle Magazine

You can still take advantage of all the small business advice that was shared throughout the event. You can still listen to the whole thing, but we wanted to share some of our favorite moments and pieces of small business advice. Awesome small business advice! Great small business advice from Jason!

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Are You Going Back or Moving Forward?

Entrepreneurs' Organization

Make a list of the elements you miss that brought you happiness before this crisis—and figure out creative ways to build on those. Author Greg McKeown wrote an excellent book before the virus. His book, Essentialism , encourages readers to take an disciplined, essentialist approach to their lives. We know time is precious.

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5 ways to improve mental health for software developers

TechCrunch

Software development at its best is a creative endeavor. Help TechCrunch find the best software consultants for startups. However, if you are unsure about someone and wondering if you should check in with them, my advice is always to reach out. Developers need a certain level of comfort to be able to produce quality work.

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Why generic marketing approaches don’t work on software developers

TechCrunch

This made us curious, so we got ourselves a copy of DuVander’s book and reached out to him for additional insights. Why did you write a book titled “Developer Marketing Does Not Exist”? The book title is a call to these marketers to treat their technical audience differently. The main takeaway? ” What does that mean?

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4 small business owners’ best tips for mental resilience

NZ Entrepreneur

If you asked someone six months ago about the key skill required to be a successful small business owner, they might have said something like creativity, perseverance or resourcefulness. Church also remembered the advice of her mother who has been in small business her whole life. I now have new jobs booked in each week.”.

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