How entrepreneurs benefit from ‘Alien Thinking’
Entrepreneurs' Organization
MARCH 17, 2021
We asked authors Cyril Bouquet, Michael Wade and Jean-Louis Barsoux how entrepreneurs can benefit from Alien Thinking: What does it mean to think like an “alien”? . When we study real accounts of innovation, we find that critical moves are often preceded by long spells of reflection or incubation–which are absent from innovation models.
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