Sat.Dec 23, 2017 - Fri.Dec 29, 2017

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DIY Public Relation Tips for Entrepreneurs

Entrepreneurs' Organization

Public relations is a tricky and yet critical factor for any business. Startups can thrive or fail based on their public relations. So it’s critical for entrepreneurs to build PR plan for their business. Below are four tips for creating a solid reputation. BE PREPARED . As a startup, you may not yet have a robust infrastructure, but you must be ready to serve, pitch or answer any requests that come up from potential clients.

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You Want on That List and Here's How

This is going to be BIG.

With each passing year, we get another set of lists: Startups to Watch Founders Who Crushed It Bald VCs in NYC You Should Pitch When you're on the list, you're tweeting the heck out of it, very modestly of course, and getting all your investors in friends to do the same. When you're not on it, you tell yourself the list was b t for whatever reason, or that you don't have time to pitch yourself because you're too busy running a real company.

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How well do you use your business time?

Berkonomics

Forming business relationships at the highest level. As you follow these insights from ignition to liquidity event, you’ll detect a continuing theme, emphasizing the need for deep and wide relationships that the CEO and senior staff can call upon for advice and guidance. This is the time to elevate those insights to the level of highest value for the corporation, one that cannot be listed on a balance sheet nor included in an appraisal of corporate worth.

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Attract Top Talent With an Employment Branding Strategy

Entrepreneurs' Organization

Advancing technologies and shifting corporate trends are bringing greater transparency to your company’s inner workings and culture—and that can make building your employment brand a daunting task. If you don’t allow for consistent, engaging and sincere views on the culture and business of your organization, you may cause potential talent to turn away.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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5 Market Shifts That Could Compromise Your Business (and How to Prepare)

Entrepreneurs' Organization

By Larry Alton. When you plan a business, you generally plan around existing variables in the economy. Those variables, however, are subject to change, and if you don’t change your business with them, you could end up failing. Economies depend on too many interdependent factors for any sole variable to remain consistent for too long, and even a small change can result in a kind of “butterfly effect,” with progressively more significant results stemming from the initial root cause.

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