Sat.Dec 09, 2017 - Fri.Dec 15, 2017

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How and Why to Use Facebook’s Engagement Custom Audience Targeting Feature

Entrepreneurs' Organization

By Jacob Dayan . Facebook’s audience data and targeting tactics for advertisers are the platform’s biggest moneymakers. For years, the social media platform has given advertisers great ways to expand their reach, allowing brands to build audiences based on user data, page likes, website activity and CRM uploads. The social media juggernaut continues to refine its targeting features, and last year the company rolled out Engagement Custom Audiences.

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3 Reasons Top Startup Investors Want More IP in Their Portfolios

propel(x)

And why it is considered one of a startups most important assets. IP as one of a company’s most important assets. Everyone hears that IP is one of a company’s most important assets, and for many companies in today’s technological landscape, a crucial one. The World Intellectual Property Organization says that “complementary research-based market valuations of firms in Standard & Poor’s 500 Index indicate that intangible assets account for around 80 percent of the average firm’s value. 1 ” At

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What’s your VC tech stack? Results from a survey of early-stage VC funds

David Teten VC

(written by Philipp von dem Knesebeck , Managing Partner, Blue Future Partners (bluefp.com, @bluefutureteam ), and David Teten ). VCs are at the forefront of technological disruption, funding many of the latest cutting edge productivity tools. But what tools are they using themselves to automate their own processes? As a globally focussed LP in early stage VC funds, we at Blue Future Partners have observed a growing trend of firms investing substantially in software tools, whether developing

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Premoney vs Postmoney - Which is a Better Technique for Negotiating?

Tomasz Tunguz

When negotiating your next fundraising round, should you talk valuation in premoney terms or postmoney terms? Premoney is the valuation before the investment, employee stock option pool (ESOP) expansion, debt-to-equity conversion and investment. Postmoney is the value of the business after all that. As an investor, postmoney is simpler. Despite the improved simplicity, I don’t think the industry is going to move to postmoney anytime soon.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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Writing Tips: How to Attract More Online Readers

Entrepreneurs' Organization

By Kevin Nelson. Simply maintaining a website will not guarantee visitors. If you want to use your website to attract leads and nurture them into clients, then you must develop a content strategy. So, how do you create a strategy for your content? First, identify your goals. Are you hoping to educate your audience? Or present your company as an authority in your field?

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More Trending

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Men Say …

Both Sides of the Table

Men use similar tropes on why #MeToo may go too far. It’s time to break these down. It’s time for more men to start saying, “enough is enough,” “I believe her,” and “I will step out of my comfort zone and speak up so that others feel empowered to follow me.” Men will make mistakes. But mistakes are much better than silence. Mistakes are better than condoning misconduct, harassment, bias or abuse.

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The Never-Ending Journey: In Search of Product-Market-Fit

For Entrepreneurs

Intro Many potentially great companies fail each year because, while they have an incredible product, they don’t figure out how to get it to market fast enough. Figuring out how to reach customers and break through to Product-Market-Fit remains one of the hardest parts of building a successful startup. This post introduces a four stage.

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Successful People Know the Value of Advice

Entrepreneurs' Organization

The most valuable lessons any entrepreneur can learn are from the successes and failures of others. As Confucius said, “Study the past if you would define the future.”. For some people, it’s not so easy. A study by Harvard Business School professor, Francesca Gino , says that because our views of our own competence are often overly positive, “we rely too much on our own information and too little on the opinions and perspectives of others even when they are good ones.

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How would you like a great advisory board?

Berkonomics

Have you ever thought of creating an advisory board? As you can guess, that would be an informal group with no legal responsibilities, but one able to be called upon to act as business, industry and scientific advisors to you and the company. Usually, you would want to create an advisory board to fill in the critical areas of need not evidenced in the board of directors or within the company itself.

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Your Fractional Finance and Accounting Team

Mighty Financial specializes in supporting the financial aspirations of small businesses and entrepreneurs. With our comprehensive bookkeeping and precise accounting expertise with decades of experience across diverse financial roles, our team offers tailor-made services ranging from essential bookkeeping to strategic fractional CFO support, catered specifically to the unique challenges of technology companies, startups, and SMEs.

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Megan Avard on ABC Brisbane

Startup Catalyst

Listen to Megan Avard talk about her experience on the Female Founders Mission to London on ABC Brisbane.

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Finding Community in NYC Tech Again

This is going to be BIG.

There's a thread going on Twitter about doing a BarCamp in NYC again. I started with a tweet from Jeff Namnum about how he joined the tech community. Forever grateful to @tonybgoode @noneck @whitneyhess @ceonyc and others for making a Long Island guy feel welcome a hundred years ago at barcampNYC. Absolutely changed my trajectory. — Jeff Namnum (@namnum) December 8, 2017.