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Digital marketing survival strategies for tough economic times

Entrepreneurs' Organization

No matter how hard you work, you can’t control economic trends and market fluctuations, but you can tweak your strategies to accommodate difficult financial times and proactively prepare your business for your customers’ mindsets during these periods. Develop your email content. Adjust your business model.

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Elevate Your Startup’s Future with 4 Financial Forecasting Game-Changers

Entrepreneurs' Organization

For instance, if the forecast indicates a rapid growth trajectory, a startup can confidently invest in hiring or research and development, knowing that the resources will be available. For example, startups with well-prepared forecasts are better equipped to manage through challenging economic environments.

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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

This requires the collection and visualization of an incredible breadth of local insight and data, the development of hundreds of local strategies based on that data, and a sophisticated tool and process to deliver on such strategies across tens of thousands of digital pages,” Khoury said.

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Q&A: How Verizon Small Business Digital Ready Can Help You

StartupNation

To stay competitive in the new economic environment, small businesses must be agile and adapt to shifting consumer preferences. To stay competitive in the new economic environment, small businesses must be agile and adapt to shifting consumer preferences. How do we bridge this gap?

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Avarni is building a comprehensive dataset to analyze supply chain emissions 

TechCrunch

The company will use its new funding to develop its platform. In a statement, Vulpes Ventures managing partner Field Pickering said, “What Avarni has achieved over the last year has been phenomenal and they are on a strong trajectory despite a challenging economic environment.

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7 investors discuss why edtech startups must go back to basics to survive

TechCrunch

How has this affected your edtech portfolio’s ability to grow, and how are you changing strategy? These differences are reflected in the experience of our portfolio companies, many of whom sell into HR and learning and development. But the sector is now facing a downturn. During the Great Recession, 1.5 million U.S.

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Arena raises money from Peter Thiel and David Petraeus for its decision-making AI

TechCrunch

The two were inspired to build a platform that could, leveraging predictive algorithms, help businesses formulate strategies to navigate “uncertain” environments — like a global pandemic. Ural was an app developer at Goldman Sachs before joining Palantir as an engineer, where he met Ranade.