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Optimize for authentic relationships, not bluster

This is going to be BIG.

I'm sorry that I missed yesterday's Glamour Magazine panel on women in tech --if nothing else because it featured two of my favorite women in technology, Hilary Mason and Kara Swisher. Hilary has had both a major impact on my personally--by helping to push the envelope on the kind of data analysis work we were doing at Path 101.

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8 predictions that will affect the way we sell this decade

NZ Entrepreneur

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. Your sales strategy, like all good plans, will need to be reviewed regularly, so you can pivot where needed to achieve your sales goals. Prediction: Watch this space. 5) Outbound Sales.

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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

However the ability to instantly produce any creative you can imagine — for next to zero cost — only makes creative testing strategy even more important. As a consumer, marketer, or entrepreneur, you might rarely register what a red dress, yellow background, or blue tint means. Credit: Marketing Memetics 2.