Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood
Reforge
OCTOBER 13, 2022
Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. Dawkins meant it as an analogous to biological genes, a way to describe how our culture evolves in ways not explained by our DNA. The word meme comes from mimeme, the ancient Greek word for “imitated thing.”
Let's personalize your content