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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

Most every marketer is familiar with A/B testing, but few have a consistent framework for prioritizing what to test. However the ability to instantly produce any creative you can imagine — for next to zero cost — only makes creative testing strategy even more important. Credit: Marketing Memetics 2.

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How to Determine if Remote Work Is a Good Option for Your Team

Smart Hustle Magazine

A cultural paradigm change has occurred in what society considers an appropriate workplace, and remote employment has benefited from this greater independence. Sales, data analysis, copywriting, accounting, social media marketing, public relations, web design, and coding are just a few examples. Business model. Communication.

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The 2020s promise better tech solutions to humanity’s biggest problems

TechCrunch

It’s going to take intense collaboration, multiple inventions and products, as well as legal and cultural changes, to realize these next improvements. What data am I lacking to make a fully-formed decision? From personal decisions to business strategy, we need better tools to abstract the complexity of today’s modern society.