Creative adtech is on the cusp of a revolution, and VCs should take note
TechCrunch
SEPTEMBER 14, 2021
It’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. Not to mention the trillions that have gone toward helping brands keep track of customer data and interactions — the marketing clouds, DMPs and CDPs.
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