Reforge

OCTOBER 13, 2022

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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creativity mix-use frameworks innovation 52

TechCrunch

NOVEMBER 5, 2021

This may include design, development and growth, but often it’s also strategy, help with fundraising and more. Why does your strategy require defining a minimum viable product (MVP)? Shostak: We’ve spent years refining internal IP based on data to rapidly deliver reliable, high-quality products.

founder 91

founder consulting development data analysis 91

TechCrunch

OCTOBER 31, 2020

What’s required this decade is to start to encroach on the harder questions, topics like how we build a better society, make people more empowered to do deep and creative work, and how we can build a more resilient and sustainable planet for all. What data am I lacking to make a fully-formed decision? How do we realize this future?

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education SaaS creativity data analysis 96