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Meme Mapping: Learn to Run Better Creative Tests by Reverse-Engineering Hollywood

Reforge

As platforms like Meta and Google automate most targeting, attribution, and optimization decisions with machine learning, soon the last growth lever left will be creative testing: Which concepts, copy, colors and artwork drive the best results? In this post, I’ll make the case for the rising importance of creative testing.

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How VCs, Accelerators, and Coworking Spaces Put Communities in Buildings vs. Buildings in Communities

This is going to be BIG.

I'll bet you don't know where the Center of NY's Tech Community and Center of Creativity is. Just because you put up a structure doesn't mean it's going to sprout a whole innovation ecosystem. On top of that, they tend to be the locus of innovation networks. It's in the Financial District--right at 55 Broad Street.

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How to Find the Right Business Mentor for You and Why It Matters

StartupNation

Mentors can also help you to think beyond the usual conventional ideas and really get creative and think out of the box. This not only helps expand your skills, but it also pushes you to be innovative and unique. That’s the great thing about mentors; they are there to help you break barriers, be innovative and succeed.

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Crucial Steps When You Hire First Employees for Your Remote Business

StartupNation

For example, you can determine that your business places great value on teamwork, innovation, eco-friendliness, top-tier customer service, etc. Most Popular: The Benefits of Encouraging Creativity and Innovation in the Workplace. Kaizen: Constantly Improve (we see every issue as a growth opportunity).

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Protecting Your Projects: Beat Copycats and Intellectual Property Pirates

StartupNation

Forming an accurate view of what constitutes infringement of intellectual property rights requires a fundamental understanding that copying can never be considered a form of flattery or praise for someone else’s creativity because imitation does not hold any credit to either the original creator nor copycat perpetrator. But what if it wasn’t?

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Attract Talent by Creating an Empathetic Company Culture

StartupNation

While it’s true that there is a difference between the way we relate to family and friends and the way we relate to coworkers, we still need to understand each other and be empathetic in order to work and create together. . People are more engaged and more creative when they like their work environment.

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The Best Coworking Spaces in Detroit for Your Hybrid Work Model

StartupNation

Coworking spaces support hybrid work models in a variety of ways. You’ll also often hear companies that started in coworking spaces praise the networking benefits of being in a shared space — team collaboration, events and close contact with people in other companies helps startups connect and grow.