Leading with Authenticity: How to Become and Remain an Authentic Brand
StartupNation
JUNE 22, 2021
There are many definitions of “brand.” A brand’s representation of reality begins with and grows under the leadership of a company’s founders, its CEO and its top executives. Assigned to consultants and marketing people with varying degrees of expertise, the creation of the brand is put at risk of becoming a kind of bolt-on feature.
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