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Leading with Authenticity: How to Become and Remain an Authentic Brand

StartupNation

There are many definitions of “brand.” A brand’s representation of reality begins with and grows under the leadership of a company’s founders, its CEO and its top executives. Assigned to consultants and marketing people with varying degrees of expertise, the creation of the brand is put at risk of becoming a kind of bolt-on feature.

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The 30 Most Important Lessons Learned About Developing New Business

Startup Blogpost

Lead generation, consulting on the phone, following up with emails within the same day—all of it matters. It was definitely eye-opening and an expensive lesson. For me, that meant constantly seeking out professional guidance by investing in consultants early on. However, I knew enough to admit what I didn’t know.

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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch

They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If That being said, we work with companies of all sizes — startups, companies that are already established, and very large companies that need to rework both their creative and their media buying strategy.

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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Many companies don’t reach the next phase either because their leadership doesn’t adapt as an organization or because they don’t design processes that lead to scaled outcomes. We recently added Richard Mumby to our leadership team. I will miss my daily interactions with Sam.

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25 Sources For Funding Minority Entrepreneurs

Smart Hustle Magazine

You do NOT have to have funding to start a business but you can definitely bootstrap it. You can also apply if you’re a freelancer or an entrepreneur in the creative industry. They offer a Business Consortium Fund whereby you can get a loan and consulting services tailored for your business. Website: [link]. Website: [link].

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Ramon's 2020 Holiday Party: Small Business Advice from Industry Experts

Smart Hustle Magazine

Kevin is the only motivational leadership speaker in the history of America to have a day passed by the United States Congress. Maybe be creative enough to come up with an idea that will sustain you, transform your life and your family's life. He’s a 25-year change management consultant. Beth Silver, Doubet Consulting.

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Writer’s automated style guide for web-based publishing brings in $21M A round

TechCrunch

Writing is, after all, fundamentally a creative process, and it is only by systematically taming that process that writing is able to be used as a business tool. Of course there are style guides — even TechCrunch has one — but anyone who writes for a living knows how difficult it can be to stop and consult one when they’re in the zone.