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3 disruptive trends that will shape marketing in 2022

TechCrunch

Use cohort analysis to drive smarter startup growth. The change severely limits advertising algorithms and how much data can be used to optimize marketing campaigns. Growth marketers will also need to collaborate more with their internal data science teams to construct bespoke attribution models, as one size will not fit all.

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15 Ways to Facilitate Communication Among Cross-Functional Startup Teams

Startup Blogpost

Here are the fifteen unique strategies these leaders use to ensure seamless communication among cross-functional teams. Institute Cross-Functional Mentorship Within our startup, we recognized the importance of fostering collaboration among cross-functional teams. Michael Sena , CEO & Lead Analytics Consultant, Senacea Ltd.

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Technology Trends: 10 Areas of Innovation to Watch for 2012

This is going to be BIG.

What areas need to be disrupted? Companies like Publicstuff and Votizen that help us connect with our elected officials and local governments are going to get a lot of dollars and attention this year. With the release of iCloud, that's less of an advantage now than it used to be. What areas are going to change? Calendaring.

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Penpot inks $8M as signups for its open source spin on Figma jump 5600% after Adobe’s $20B acquisition move

TechCrunch

On a business level, it’s a no-brainer that Adobe has snapped up a rival whose design collaboration tools have picked up significantly more traction than Adobe’s home-grown XD platform. Today, it’s announcing some funding to capitalize on that, a reminder of how disruption is always around the corner.

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Challenger Brands: Change is guaranteed. Growth is optional.

Entrepreneur's Handbook

What we later saw during the pandemic was our business took a major turn towards growth in Q4 ’20 as our mix of off-premise tasting and digital solutions amplified one another. We’ve seen commerce continue to disrupt our world. How soon until you authenticate users using Ethereum (and the MetaMask browser extension)?

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Edition #12: Ashley Proctor

GCUC

She is the Producer of our GCUC Canada event as well as the Founder of COHIP and Creative Blueprint. Company and title: Founder, Creative Blueprint & COHIP and Executive Producer, GCUC Canada. It’s a creative and complex entrepreneurial ecosystem, and it’s always evolving. And get used to hearing no. Learn patience.

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6 Miami-based investors share their views on the region’s startup scene

TechCrunch

Use discount code MIAMICRUNCH to save 25% off a 1-year Extra Crunch membership. I also recently joined another WhatsApp chat #miamitechlife that includes a local community of founders, investors, executives and local leaders to meet, collaborate and network while engaging in fun activities around Miami.

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