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A guide to email marketing automation: best practices and automated workflows

The Zapier Blog

In this guide to email marketing automation, we'll walk you through what it is, how it works, best practices, and how you can get the most out of it with Zapier. Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft.

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Brevo vs. Mailchimp: Which is best? [2025]

The Zapier Blog

It helps you run SMS, WhatsApp, Facebook Ads, and web push campaigns alongside email, letting you set up automations to integrate all of the above into a rich experience across channels. Mailchimp is here to guide you: it goes beyond basic email marketing stats to give you a higher-resolution view of what's happening.

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4 ways to automate Copper

The Zapier Blog

With Zapier, you can connect Copper to the rest of your tools and build automated workflows (called Zaps) that keep your CRM accurate and your team up to date. You can easily do this with Zapier. Read our guide to using Copilot. Read our guides for using SMS by Zapier and Filter by Zapier.

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6 ways to automate Dialpad with Zapier

The Zapier Blog

But when you pair Dialpad with Zapier's automated workflows—we call them Zaps—you can automate what happens after every touchpoint without bouncing between tools. New to Zapier? Sign up for free to use this app, and thousands more, with Zapier. Check out our guides for building loops and using AI by Zapier.

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5 things you should automate today

The Zapier Blog

With Zapier, you can automate individual tasks with automated workflows—we call them Zaps. Zapier is the most connected AI orchestration platform—integrating with thousands of apps from partners like Google, Salesforce, and Microsoft. People commonly use Zapier to notify teammates about leads. SMS is also an option.

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5 ways to automate Botsonic with Zapier

The Zapier Blog

Meet your new AI teammates Try Zapier Agents If your lead stays in Botsonic, your team might be stuck copying data into your customer relationship manager (CRM), pasting emails into Slack, or manually tracking conversions. New to Zapier? Sign up for free to use this app, and thousands more, with Zapier.

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Klaviyo vs. tinyEmail: Which is best? [2025]

The Zapier Blog

It's a multichannel platform that allows you to coordinate automations for emails, reviews, SMS, and mobile push notifications; it also offers advanced personalization, workflows, and AI features. Integrations ⭐⭐⭐⭐⭐ 350+ built-in integrations; connects with thousands of apps via Zapier.

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