Goldcast spotlights which event attendees will be your next customer
TechCrunch
FEBRUARY 17, 2022
With B2B technology companies spending an average of 25% to 40% of their budgets on marketing events each year to meet their pipeline goals, Goldcast is hoping to shed some light on the “black box” that is event revenue impact. This was one of the drivers for Hopin announcing last week that it laid off 12% of its staff.
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